CSIRO

Concept & Features: To re-enter the market, CSIRO had to completely rethink its brand identity. The brief required a comprehensive rebrand of key brand components such as the logo, colour scheme, typography, and other design elements that distinguish the brand from competitors and make it recognisable to new and existing clients. To satisfy the brief's needs, market research, competition analysis, and a critical evaluation of potential prospects were all explored. The proposed branding design gives a new lease on life to the outdated branding that was previously utilised to market the company. The new logo investigates the formality of an atom symbol, but in a sleek and contemporary style that is appropriate for the current marketplace. In the redesigned icon, a new gradient of blue and green tones is used to provide contrast and depth to the circular forms, allowing it to gain visual attention. The rest of the branding, like the logo, employs a contrasting palette that remains loyal to the brand's character and heritage. The new Sans Serif typeface helps to refresh the brand by providing an easy-to-read typeface that doesn't generate visual clutter or distraction. Software: - Illustrator - Photoshop