Cucina Colosseo

Concept & Features: Cucina Colosseo is a new Italian enterprise that is preparing dry and wet products for supermarket shelves. The objective was to produce distinctive packaging for a selection of Cucina Colosseo's new goods. The design had to reflect the brand's personality while additionally appealing to the target demographic. To meet the brief's requirements, market and competitive research was conducted to ensure the brand could successfully reflect its values and separate itself from others. The proposed designs are a refreshing variation of the common pasta and sauce packaging prevalent on store shelves. The packaging is minimal in style, focusing on a forward-thinking voice that responds to market changes. The designs employ a contrasting colour palette to generate visual intrigue, allowing the central illustrations to take the spotlight. Software: - Illustrator - Photoshop