Highlands Brew

Concept & Features: Highlands is a brewery founded by two Australian brothers with a love of beer. The brothers sought a fresh logo design for their brewery that would assist in marketing their business while also reflecting their identity. To satisfy the demands of the founder's brief, marketplace, brand identity, and competitive analyses were performed to achieve the best result. The new Highlands logo features a restricted colour palette that enhances the negative space and linework that comprise the emblem. The graphics and typography are inspired by the company's name and the brothers' familial background. Software: - Illustrator - Photoshop